Antropomorfisme Digital dan Memudarnya Dukungan Emosional: Analisis Kehampaan Sosial Gen Z di Era Digital
Kata Kunci:
Antropomorfisme Digital, Gen Z, Kehampaan Sosial, AI Companion, Mediatisasi Relasi, Komunikasi Emosional, Media DigitalAbstrak
Di era konektivitas digital yang kian intensif, kehidupan manusia justru kian paradoks: semakin connected, semakin terasing. Studi ini mengkaji antropomorfisme digital—tindakan memberi jiwa pada mesin—sebagai strategi koping sosial terhadap kehampaan relasional yang meluas di ruang digital. Interaksi intensif dengan chatbot, AI companion, atau asisten virtual, menunjukkan ketergantungan emosional pada entitas non-manusia; yang berdampak pada gejala krisis empati dalam komunikasi antarpribadi. Lewat analisis budaya digital dan teori mediatisasi relasi, studi ini menyimpulkan bahwa antropomorfisme digital adalah bentuk pelarian dari realitas saat komunikasi manusia terfragmentasi oleh distraksi, performa, dan ketakutan manusia terhadap intimasi. Temuan awal ini mengusik pemahaman kita tentang relasi, empati, simpati, dan otonomi dalam ekosistem komunikasi non-human era antropomorfisme digital.
Unduhan
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