Analisis Strategi Pengembangan Digital Marketing Sebagai Promosi Pariwisata di Pulau Banyak Kabupaten Aceh Singkil

Abstrak

Promotion of the Pulau Banyak tourist destination still depends on other people's social media accounts. Such as visitors, cafe parties and others. Lack of updates on the Aceh Singkil Tourism Department's social media accounts. Focus of research on strategies for developing digital marketing as tourism promotion as well as obstacles to developing digital marketing as tourism promotion on Pulau Banyak, Aceh Singkil Regency. This research uses qualitative research methods through a descriptive approach. This research consisted of 5 informants. The data analysis technique used in this research uses data reduction, data presentation and drawing conclusions. The results of research and discussions that have been studied by researchers show that promotional strategy is one of the variables in the marketing mix that is very important for companies to implement in marketing products and services. Promotional activities not only function as a tool to influence consumers in purchasing/using services according to their desires and needs. The digital marketing development strategy carried out by the Aceh Singkil Tourism Office promotes Pulau Banyak tourism. The obstacles that occur in digital marketing development strategies are skills and knowledge, budget and content.