The Effect of Product Quality, Price, and Halal Labels on HNI Products on Consumer Buying Interest in Aceh Tamiang

Arma Saputri  Ningsih; Mariyudi; Naufal  Bachri; Halida  Bahri

Penulis

Arma Saputri Ningsih Universitas Malikussaleh
Mariyudi Universitas Malikussaleh
Naufal Bachri Universitas Malikussaleh
Halida Bahri Universitas Malikussaleh

Kata Kunci:

Product quality, price, and halal label

Abstrak

This research aims to determine the influence of product quality, price and halal labels on HNI products on consumer buying interest in Aceh Tamiang. The research method used in this research is a quantitative method. The instruments in this research use validity tests, reliability tests, classic assumption tests which include normality tests, multicollinearity tests, heteroscedasticity tests. This research was conducted on Aceh Tamiang consumers who had purchased HNI products. The data source used in this research is primary data collected directly by researchers through distributing questionnaires using two models, namely Google Form and survey techniques or direct distribution to 96 respondents. The data analysis technique used is multiple linear regression analysis with the help of data processing tools, namely the SPSS application. The results of this research show that the halal label variable has a significant effect on consumer buying interest, product quality and price do not have a significant effect on consumer buying interest in HNI products in Aceh Tamiang

Unduhan

Data unduhan belum tersedia.

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