Strategi Dinas Perdagangan dan Koperasi dalam Mengembangkan Produk Pelaku UMKM di Kecamatan Muara Satu Kota Lhokseumawe

Abstrak

This research aims to analyze the strategies implemented by the Trade and Cooperatives Service in developing products for MSMEs in Muara Satu District, Lhokseumawe City. In the face of increasingly fierce competition, MSME players need support and effective strategies to improve the quality and competitiveness of their products. This research uses qualitative methods with data collection techniques through in-depth interviews, observation and document study. The research results show that the Department of Trade and Cooperatives has carried out various strategic efforts, including skills training, product innovation workshops, market research assistance and marketing support. One of the important findings is the training and workshop program which significantly improved the quality of sewing and design for MSMEs, thus increasing customer satisfaction and loyalty to their products. Apart from that, the department also encourages MSME players to build new and well-known brands, as well as providing assistance in market research which helps MSME players understand consumer needs and preferences. The conclusion of this research is that the strategy implemented by the Department of Trade and Cooperatives is effective in developing products for MSME players, but ongoing efforts and more intensive collaboration between the agency and MSME players are needed to achieve more optimal results.