Penerapan Strategi Branding Menggunakan Media Sosial Instagram pada Studi Kasus Bisnis Dvaita Studio
Kata Kunci:
Branding, Brand Identity, Creative Strategy, Visual Design, Social Media, InstagramAbstrak
This research examines the implementation of branding strategies using the Instagram social media platform on the case study of Dvaita Studio, a social media agency. Instagram, with its large user base and interactive features, offers great opportunities for businesses to build brand awareness and engagement. This research analyzes the key factors contributing to successful branding on Instagram, as well as providing recommendations to enhance the effectiveness of Dvaita Studio's branding strategy. In-depth analysis of content strategy, hashtag usage, influencer collaborations, and data analytics are conducted to identify new opportunities and innovative strategies that can be implemented on the Instagram platform. These recommendations are expected to help Dvaita Studio develop more effective branding strategies and achieve optimal results on Instagram.
Unduhan
Referensi
Afriluyanto, T. R. (2017). Fenomena Remaja Menggunakan Media Sosial Dalam Membentuk Identitas. Komunika, 11(2), 184–197.
DEWI Haroen; Ubaedy An; Andaru Wiranata.Personal Branding : Kunci Kesuksesan Anda Berkiprah Di Dunia Politik / Dewi Haroen ; Editor, Ubaedy An Dan Andaru Wiranata .2014
Ferbita, L. V., Setianti, Y., & Dida, S. (2020). Strategi Digital Branding Lembaga Ilmu Pengetahuan Indonesia (LIPI) Melalui Media Sosial. Journal Acta Diurna, 16(2). https://doi.org/10.20884/1.actadiurna.2020.12.2.2865
Mantila, Ana and Susan Edwards. 2019. “Digital Technology Use By And With Young Children: A Systematic Review For The Statement On Young Children And Digital Technologies”. Australasian Journal of Early Childhood (AJEC) 2019, 1-14. https://doi.org/10.1177/1836939119832744
Maulhayat, F., Kesuma, A. I., & Amiruddin, H. (t.t.). Peran Instagram Di Kalangan Mahasiswa Angkatan 2015 Fakultas Ilmu Sosial Universitas Negeri Makassar.
Rambe, D. N. S., & Aslami, N. (2022). Analisis Strategi Pemasaran Dalam Pasar Global. El-Mujtama: Jurnal Pengabdian Masyarakat, 1(2), 213–223. https://doi.org/10.47467/elmujtama.v1i2.853
Restusari, F. N., & Farida, N. (2019). Instagram Sebagai Alat Personal Branding Dalam Membentuk Citra Diri (Studi Pada Akun Bara Pattiradjawane). Mediakom : Jurnal Ilmu Komunikasi, 3(2), 176–186. https://doi.org/10.35760/mkm.2019.v3i2.2340
Setiawan, R., & Audie, N. (2020). Media Sosial Instagram Sebagai Presentasi Diri Pada Mahasiswi Pendidikan Sosiologi Fkip Untirta. 6.
Tiawan, J., & Yoedtadi, M. G. (2022). Pengaruh Kredibilitas Deddy Corbuzier sebagai Brand Ambassador J&T terhadap Citra Merek J&T. 6(1).
Zaroni, A. N. (2017). bisnis Dalam Perspektif Islam (Telaah Aspek Keagamaan dalam Kehidupan Ekonomi). 2.