Analisis Semiotika Pappaseng Taoriolo Pada Masyarakat Suku Bugis-Makassar

Abstrak

This research aims to analyze Pappaseng Taoriolo in Bugis-Makassar society through a semiotic approach. Pappaseng, as a form of oral literature, contains moral values and local wisdom that are passed down from generation to generation. This research uses a qualitative method, focusing on exploring the meaning and context behind the messages contained in Pappaseng. Data were obtained from the study of relevant literature. The results show that Pappaseng not only serves as a guide for social behavior, but also as a cultural preservation tool that strengthens social relations in the community. The messages contained in Pappaseng illustrate important values, such as honesty, responsibility, and the importance of maintaining kindness. Utilizing a semiotic approach, this study provides in-depth insight into the symbolism in Pappaseng Taoriolo and its contribution to the social fabric of Bugis-Makassar society.