Analisis Kelayakan Usaha Budidaya Udang Vaname Bapak Priyanto Dusun IX Kelantan dalam Desa Pasar Rawa Gebang Langkat

Abstrak

This study aims to determine the feasibility of Mr. Priyanto's vanname shrimp farming business in Dusun IX Kelantan Dalam Desa Pasar Rawa Gebang Langkat which is reviewed from several aspects of business feasibility studies including Market and marketing aspects, Technical and technological aspects, Human resource aspects, Environmental aspects, and Financial aspects. The type of research used is descriptive research. The data used are qualitative and quantitative data obtained by checklist techniques, interviews and documentation. The data analysis technique used is a qualitative technique on the market and marketing aspects, technical and technological aspects, human resource aspects, and environmental aspects, feasibility study analysis techniques on the financial aspect. In the financial aspect using 5 (five) investment feasibility methods, namely: Net Present Value (NPV), Payback Period (PP), Internal Of Return (IRR), Profitability Index (PI), and Break Event Point (BEP). The results of the analysis show that the vanname shrimp cultivation business in terms of market and marketing aspects is feasible to run, technical and technological aspects are feasible, human resource management aspects are not feasible, environmental aspects are feasible and financial aspects are feasible, namely the results of the PP calculation of 3 months / one period of vanname shrimp cultivation, NPV of Rp25,450,428 0 (Positive), IRR of 25% (exceeding the prevailing interest rate), PI of 1.75% 1% means that the profit obtained by Mr. Priyanto in this vanname shrimp cultivation business can get greater profits than before. Factors that influence this include the price of shrimp that has increased in the market or the amount of harvest that exceeds the estimated target. And BEP of 684 kg if converted to rupiah is Rp34,200,000, based on this calculation, the BEP value is at Rp32,400,000, meaning that it is greater than the fixed costs incurred by Mr. Priyanto which is Rp32,840,000.