Strategi Pengembangan Usaha dalam Meningkatkan Produksi dan Penjualan pada Usaha Gula Merah di Desa Siulak-Ulak

Abstrak

This research aims to determine the business development strategies in increasing production and sales of brown sugar in Siulak-Ulak Village, reviewed from several aspects of business development, namely raw materials, production, and marketing. The type of research used is descriptive research. The data used is qualitative data obtained through observation, interviews, documentation, and triangulation. The data analysis technique used involves data collection, data reduction, and verification, which are then processed into the SWOT analysis method. The research results show that the business development strategy to increase production and sales in the red sugar business in Siulak-Ulak Village includes several alternative strategies that can be implemented: 1) maintaining product quality, 2) proposing partnerships with other businesses or private entities and local government for business development, 3) implementing supply chain management to establish relationships between business owners, suppliers, and consumers to achieve efficiency, 4) increasing promotion massively through social media and starting online sales, 5) collaborating with raw material suppliers, 6) creating safe and attractive product packaging, 7) and expanding the aren plant as early as possible.