Implementasi Manajemen Pengelolaan Usaha dalam Meningkatkan Pendapatan Studi pada Grosir Jasa Baru Batuphat Timur

Abstrak

This study aims to analyze the implementation of business management at Grosir Jasa Baru in Batuphat Timur, Lhokseumawe City, which focuses on increasing revenue and operational efficiency. Grosir Jasa Baru, established in 2021, faces various challenges in business management, including manual stock recording, procurement planning, and inventory control. Based on interviews with business owners and employees, the store's management implementation involves a continuous process of planning, execution, control, and evaluation. The results showed that although the business had implemented a strategy based on market needs, there were still bottlenecks in the manual system that resulted in operational inefficiencies. In addition, interviews with customers revealed the need for improvements in the layout of goods and stock adjustments. The conclusion of this study is that the implementation of business management management at Grosir Jasa Baru is carried out with a systematic and structured approach. The planning process is done routinely by setting sales goals and promotional strategies every month. Organizing involves a clear division of tasks between the sales, stock management and customer service divisions, ensuring each employee knows their responsibilities. Controlling is done through daily and monthly performance monitoring using stock management software, allowing for quick strategy adjustments if needed.